About Us
FRA is an organization dedicated to promoting collaboration and development in the food and beverage industry. We bring together restaurant owners, food companies, and various components of the food supply chain to establish a robust ecosystem, optimizing resources and fostering win-win cooperation.
Malaysia Food and Restaurants Association (FRA) | F&B Resources Alliance | World Heritage Gourmet
Registered with The Registry of Societies of Malaysia
Founding President of Malaysia Food and Restaurants Association (FRA)
World Heritage Gourmet - Founder
⻝尚博⼠ | 葉京樺 博⼠
(Dr. Dillon Yeap PhD. | Dr. Gourmet)
Dr. Dillon Yeap PhD. (Dr. Gourmet) is a distinguished figure in the culinary world and a standout in the realm of gastronomy, renowned for his exceptional contributions to promoting culinary culture and advancing the food and beverage industry.
With over 10 years of experience, he has successfully owned and managed 17 restaurants, central kitchens, and 9 F&B brands, showcasing remarkable entrepreneurial and managerial capabilities.
As a culinary advocate, he is dedicated to spreading and promoting culinary culture, employing the “Triple Win and Five Altogether” approach to integrate resources and foster the development of the F&B industry.
Dr. Dillon Yeap has been honored with the French Cordon Bleu Ribbon Medal of Recognition and multiple prestigious awards, including appointments as Chief Judge of Gourmet Experts and recognition as a top gourmet connoisseur. Additionally, he is the initiator of the “Discover Intangible Cultural Heritage Food” movement, working tirelessly to discover and promote these valuable traditional delicacies, while preserving and passing on intangible cultural heritage.
With his exceptional talent and leadership, Dr. Dillon Yeap has exerted a profound influence in the culinary world. His dedication and contributions have not only gained recognition within the F&B industry but have also played a vital role in the preservation and development of culinary culture, offering people new discoveries and experiences in the realm of gastronomy.
FRENCH CORDON BLEU RIBBON MEDAL
MALAYSIA FOOD AND RESTAURANTS ASSOCIATION – FOUNDING PRESIDENT
F&B RESOURCES ALLIANCE – FOUNDER
WORLD HERITAGE GOURMET – FOUNDER
DISCOVER INTANGIBLE CULTURAL HERITAGE FOOD – FOUNDER
OUR MISSION
Promote collaborative development in the food and beverage industry through the core values of "Triple Win and Five Altogether." We encourage collaboration between restaurant owners, suppliers, and our platform to achieve collective prosperity.
OUR VISION
Discovery of global intangible cultural heritage food and foster the development of culinary culture. We cast our gaze worldwide, committed to preserving and developing culinary culture, unearthing the unique charm of intangible culinary treasures.
F&B RESOURCES ALLIANCE
“3 Wins and 5 Altogether” BBC Resource Platform
Same Idea | Plan Together | Create Together | Win Together | Honour Together
ASSOCIATION ★ ALLIANCE ★ AWARD ★ ADVISORY ★ ACADEMY
FRA TEAM
FRA TEAM & DIRECTOR:
FRA FOUNDING PRESIDENT: DR DILLON YEAP
FRA DEPUTY PRESIDENT: VISKY PANG
FRA VICE PRESIDENT: YAP CHEE HWANG
FRA SECRETARY: LIM WAH KOK
FRA CENTRAL COMMITTEE: DANNY MAN
FRA CENTRAL COMMITTEE: ETHAN LAI
FRA SENIOR DIRECTOR: VIN WEE
FRA HALAL CUISINE DIVISION CHAIRMAN: TAYYIBU FAN
FRA FOODIE CLUB DIRECTOR: JAYSON LOO
FRA HALAL COMPLIANCE DIRECTOR: ZULKARNAIN IBRAHIM
FRA JOM MAKAN PLATFORM DIRECTOR: MINOS LOH
FRA INTERNATIONAL E-COMMERCE DIRECTOR: DR KELVIN CHO
FRA PUBLICITY ALLIANCE DIRECTOR: META TAN
FRA CORPORATE FENGSHUI DIRECTOR: DR DANIEL CHOONG
FRA GOVERNMENT AFFAIRS DIRECTOR: KEVIN ONG
FRA FINANCE AFFAIRS DIRECTOR: JACKY CHIN
FRA BRAND & PUBLIC RELATIONS DIRECTOR: WINNIE SEOW
FRA CSR DIRECTOR: HONG KEAN KOK
FRA CHINA AFFAIRS DIRECTOR: LIRON LIU
FRA MEDIA ALLIANCE DIRECTOR: MARGUS KOO
FRA PUBLIC RELATIONS ALLIANCE DIRECTOR: ALVIN SOH
FRA INNOVATION ALLIANCE DIRECTOR: ALAN LIM
FRA GOURMET TOURISM DEVELOPMENT DIRECTOR: LEOW WOO TAID
FRA GOURMET DIRECTOR: DAVID WONG
FRA GOURMET DIRECTOR: XANDRA LAM
FRA GOURMET DIRECTOR: JUNE CHUA
FRA GOURMET DIRECTOR: XAVERN CHAW
FRA MASTER CHEF CLUB OFFICER: CHEF KEH ZHI XIAN
FRA MASTER CHEF CLUB OFFICER: CHEF JIMMY LIM
FRA TURKEY AFFAIRS DIRECTOR: CHEF RAMIZ DEMIREL
FRA TAIWAN PRESIDENT: MICHAEL LIANG
FRA SINGAPORE PRESIDENT: LARRY LOK
FRA SINGAPORE SECRETARY: DANNY NG
FRA GOURMET TRAVEL ARTIS
LAVIN SEOW, CARRIE LEE, PAKCIK CHINSWEE, TO CHIN SWEE, ACIK EDDY, SALUTE-MAOHD HARDEE BIN DARUS, JULIANNE TAN
FRA GOURMET TRAVEL ANGEL
JOYCE CHAO, YONG KE LING, ANGELINA SOH, HUI SHAN, HE JINGJING, CLOEEY TEH, VIVIAN SONG, CANNIS LEE, BRYAN WAN, ANGIE TAY, AMY LIM, JESSI LIM, STELLAR ENG, JOFIA LAI, DJ JVENE LIM, ANNY WONG, ZOE YEOH, AMALIYA SHAKIROVA, ANGELA LOOI, JOYCE CHAO, NATALIE ANG, ASHLEY SHEN YEHUA, ROJINA G, NIHAL SABIR, NICOLE CREWE, JULIA PAYVINA, BIBIMARIYAM DUISEMBEKOVA, HAYLEY YEAP, MS ZAFIRAH, IKA ZY, AISHWARRY A, ANUGREKHA SOLARAJA, MIRASULASTRI BIN SUARSONO, NUR SYUHANA BIN MOKTAR, AZZRINA HASSAN, CHE NOORSHAIRA BINTI CHE AWANG, SITI HASNIZA ABD RAHAMAN, ANNA HASHIM, MOHD SALEH BIN SELAMAT, KAMARUL AMRIEN BIN KARIM
FRA ADVISOR & HONORARY CHAIRMAN:
FRA HONORARY CHAIRMAN:
TAN SRI DATUK SERI DR M KAYVEAS
FRA HONORARY CHAIRMAN:
PROF ADJUNCT DATUK SERI GARRY K S CHUA
FRA HONORARY CHAIRMAN:
HU YAN-HUI, HONORARY FELLOW
FRA GOURMET FRANCHISE ADVISOR:
DATO DENMING HO
FRA HALAL GOURMET ADVISOR:
DATO’ CHM. HJ. KHAIRUL SHAHRIL BIN HAMZAH
FRA GOURMET ADVISOR: DATUK TEE SIEW KIONG
FRA GOURMET ADVISOR: SR SAMUEL TAN
FRA GOURMET ADVISOR: DATO’ RONALD GAN
FRA GOURMET ADVISOR: DR. CK LEE
FRA GOURMET ADVISOR:
PUAN SRI DATIN MIMI NUR LIANA LIM BT ABDULLAH
FRA GOURMET AMBASSADOR
FRA GOURMET AMBASSADOR – GOURMET GOD:
LEUNG MAN TO
FRA GOURMET AMBASSADOR – GOURMET GOD:
EDMUND LEUNG
FRA CELEBRITY CHEF LIVESTREAM AMBASSADOR:
DATO CHEF LOON
FRA HERITAGE FOOD CHEF AMBASSADOR:
PROF. DR. SHAHRIM AB KARIM
FRA GOURMET AMBASSADOR VEGETARIAN LOVER:
MS CARRIE LEE
FRA GOURMET AMBASSADOR MALAY FOOD:
ENGKU PUTRI IRNA MYSARA
FRA GOURMET AMBASSADOR INDIA SPICE:
SHARWITA
FRA GOURMET AMBASSADOR:
CHEF QIU ZHEN CHENG, DATO NICHOLAS, VISKY PANG, SHI XIAOZHONG, HE JINGBAO, LI YAOKAI, FENG YAOTING, HUANG SHINAN, HUANG SHIHONG, HUANG SHUNLI, LU SIWEI, HONG GUIBIN, GU DERONG
FRA MASTER CHEF CLUB
FRENCH CORDON BLEU
CHEF YENNI LAW, CHEF NG KOK SING, CHEF BHARAT BATRA, CHEF ALAN TAY SZE SENG, CHEF ARNAN SINSANWIT, CHEF ATTAPORN YOU-KAM, CHEF CHEONG KAM HON, CHEF EDDIE GOH, CHEF SHELLY SAW HUI YEE, CHEF SOO CHOK HIAN, CHEF TAN HORN G HUEI, CHEF TEERACHAI KUNSUEKSA, PUAN SRI SHARIFFA SABRINA SYED AKIL
Foodie Club
MASTER CHEFT CLUB
FRA offers chefs a platform to shine by promoting Star chefs through culinary shows and linking them with culinary management institutes to foser culinary innovation and heritage preservation. We provide professional kitchen setup services, including utensils, equipment, and comprehensive solutions.
Through exchange and education in the Master Chef’s Club, we assist F&B operators in establishing high-quality kitchens for professional restaurant management. Additionally, we honor outstanding chefs with awards, recognizing their exceptional contributions.
To address the common issue of chef shortages in the F&B industry, we introduce retort technology in central kitchens to streamline operations, maintain quality, and facilitate rapid restaurant development. Moreover, our Master Chef’s Club integrates exceptional chefs through this platform to undertake menu R&D for restaurants, aiding them in solving new menu development challenges.
FRENCH CORDON BLEU – MASTER CHEF CLUB
Chef Yenni Law, Chef Ng Kok Sing, Chef Bharat Batra, Chef Alan Tay Sze Seng, Chef Arnan Sinsanwit, Chef Attaporn You-Kam, Chef Cheong Kam Hon, Chef Eddie Goh, Chef Shelly Saw Hui Yee, Chef Soo Chok Hian, Chef Tan Horng Huei, Chef Teerachai Kunsueksa, Puan Sri Sharifa Sabrina Syed Akil
Connecting Industry
Association,
SMEs, and Governments
FRA collaborates with industry associations, leaders, and governments to provide enterprises with insights into emerging trends and opportunities while facilitating access to government support to foster capacity development and growth.
Inspiring Innovation, Enhancing Capabilities:
We strive to enhance productivity for our members and empower small and medium-sized enterprises to lead industry innovation, fostering competitive advantages. Through innovation, collaboration, and internationalization, we explore new opportunities.
BENEFITS FOR MEMBERS
Join FRA as a member and enjoy abundant benefits. Participate in seminars, conferences, workshops, and explore trade and investment opportunities, finding business partners.
Through our private board meetings, you can conduct company roadshows, attracting more investors and collaborators.
When encountering F&B challenges, tap into the collective wisdom of board members. Engage in regular exchanges with F&B experts, gaining industry insights and sharing experiences.
As an FRA member, we provide you with professional support and opportunities, propelling your restaurant business to new heights!
AWARD BENEFITS
Publication of Special Issue Historical Records
World TOP Heritage Gourmet Bood of Records will be published in a dictionary form, which mainly recorded the experience sharing of winners.
Honour Achievement Proof of Recognition
Trophy | Certificate | Souvenirs | Attend award dinner | Authorized use of official award logos
FRENCH CORDON BLEU
Origin of French Cordon Bleu
In 1578, Henry III, King of France, founded “Holy Spirit Knights Mission”. These Royal Knights appointed by the King, without exception, wore a French Cordon Bleu Cross.
They were chefs specifically selected to prepare sumptuous food for court celebrations in Royal kitchen. Since then, French Cordon Bleu has become a symbol of culinary excellence.
The French dynasty’s national strength under the rule of Louis XIV was strong. The king has a high pursuit for gourmet food. He made efforts to cultivate the French cooks and actively run a national cooking contest. The winner was hired by court and granted MOF Cuisinier, i.e., French Cordon Bleu.
In 1949, La Commanderie des Cordon Bleu de France was established. The Association adhered to French Cordon Bleu founder Louis XIV’s expectations of French cuisine, to promote the traditional food culture in France and gave recognition to skilled cooking professional practitioners.
The Supreme Honor in China’s Catering Industry
The French Cordon Bleu Culinary Medal, as an authoritative international catering certification, is only awarded within China. It symbolizes the highest praise for culinary skills and contributions to the industry.
The luminaries in the catering industry who have received this honor include: Tak Lung (God of Hong Kong Kitchen), Leung Man-to (Advisor to Michelin Judges), Albert Yau (Founder of Ah Yat Abalone), Michael Mak (Ambassador for Promoting Chinese Catering Culture), Lau Kin-fun (Vice Chairman of the International Royal Chef Association), Yan Wenke (Inheritor of Intangible Cultural Heritage Cuisine), Chan King-chun (Chairman of the Guangdong-Hong Kong-Macao Celebrity Chefs Alliance), Law Shing-fun (Pioneer of Molecular Cuisine), Lee Kuen-chiu (Godfather of Asian Restaurant Design).
Introduction to F&B Resources Alliance (FRA)
🍽 FRA is an organization dedicated to promoting collaboration and development in the food and beverage industry. We bring together restaurant owners, food companies, and various components of the food supply chain to establish a robust ecosystem, optimizing resources and fostering win-win cooperation.
Mission:
🤝 Our mission is to Promote collaborative development in the food and beverage industry through the core values of “Triple Win and Five Altogether.”
We encourage collaboration between restaurant owners, suppliers, and our platform to achieve collective prosperity.
Vision:
🌍 Our vision is to Discovery of global intangible cultural heritage food and foster the development of culinary culture.
We cast our gaze worldwide, committed to preserving and developing culinary culture, unearthing the unique charm of intangible culinary treasures.
Connecting Industry Associations, SMEs, and Governments:
🤝 FRA collaborates with industry associations, leaders, and governments to provide enterprises with insights into emerging trends and opportunities while facilitating access to government support to foster capacity development and growth.
*Inspiring Innovation, Enhancing Capabilities:
💡 We strive to enhance productivity for our members and empower small and medium-sized enterprises to lead industry innovation, fostering competitive advantages. Through innovation, collaboration, and internationalization, we explore new opportunities.
FRA’s Resources:
🌐 One F&B Ecosystem
🏢 Three Development Areas: Business Development, International Development, and Community Development
📚 Nine Sectors: Cultural & Innovation, Branding & PR, Marketing & Publicity, Media & Events, Education & Training, Management & Talent, Technological & Research, Government & International, Finance & Industry.
FRA Member Benefits:
enjoy abundant benefits
🎁 Join FRA as a member and enjoy abundant benefits. As an FRA member, we provide you with professional support and opportunities, propelling your restaurant business to new heights!
Trade & Investment Opportunity
Participate in seminars, explore trade and investment opportunities.
Finding Business Partners
Through business meetings, it will help you find the ideal business partner.
Company Roadshows
You can conduct company roadshows, attracting more investors and collaborators.
Meeting With F&B Expert
Engage in regular exchanges with F&B experts, gaining industry insights & experiences.
Foodie Club
Malaysia TOP Heritage Gourmet Award
What will you get if you are qualified?
What benefit can you get?
- Certificate
- Award Banner and Trophy
- Authorized logo door sticker
- A chance to attend the award ceremony
- Significant increase in popularity in a short period
- Receive honors that are certified
- Increase your business value and attract investors
- Get free traffic from reputable pages
- Get promoted by all major media
FRA Foodie Club
World TOP Heritage Gourmet Award
The World TOP Heritage Gourmet Award will be reviewed after it has been shortlisted for the Malaysia TOP Heritage Gourmet Award.
What will you get if you are qualified?
- Certificate
- Award Banner and Trophy
- Door Sticker
- A chance to attend the award ceremony
What benefit can you get?
- Significant increase in popularity in a short period
- Certified by an international jury panel
- Increase your business value and attract investors
- Publication in "The Book of Traditional Food Records" will bring 2Mil of flow
- Access to over 100 media interviews and publicity
- Winner's promotional video
- Awarded the World Chef Award *if there is a chef
AWARDEES
Malaysia Top Awardee – Famous Restaurant / Gourmet Awardee. Famous Gourmet Awards 2025: Jom Eat & Travel!
ACTIVITY PROGRAMS
Halal Cuisine Division & Malaysia Halal Expo
The halal industry in Malaysia is a thriving and dynamic sector that plays a significant role in the country’s economy. With a robust framework and regulatory support, Malaysia has emerged as a global leader in providing halal products and services, across food and beverages, cosmetics, pharmaceuticals, logistics, and tourism.
CONTACT US
Everyone is welcome to recommend the delicious dishes of restaurants and hotels. The Foodie Club’s food tour group will arrange a free Gourmet Gathering and nominate the recommended delicacies! We look forward to your nomination.
+6 018 – 792 4596
frafoodie@gmail.com
https://www.worldheritagegourmet.com/
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