About Us
FRA is an organization dedicated to promoting collaboration and development in the food and beverage industry. We bring together restaurant owners, food companies, and various components of the food supply chain to establish a robust ecosystem, optimizing resources and fostering win-win cooperation.
Founding President of F&B Resources Alliance
World Heritage Gourmet - Founder
⻝尚博⼠ | 葉京樺 博⼠
(Dr. Dillon Yeap PhD. | Dr. Gourmet)
Dr. Dillon Yeap PhD. (Dr. Gourmet) is a distinguished figure in the culinary world and a standout in the realm of gastronomy, renowned for his exceptional contributions to promoting culinary culture and advancing the food and beverage industry.
With over 10 years of experience, he has successfully owned and managed 17 restaurants, central kitchens, and 9 F&B brands, showcasing remarkable entrepreneurial and managerial capabilities.
As a culinary advocate, he is dedicated to spreading and promoting culinary culture, employing the “Triple Win and Five Altogether” approach to integrate resources and foster the development of the F&B industry.
With his exceptional talent and leadership, Dr. Dillon Yeap has exerted a profound influence in the culinary world. His dedication and contributions have not only gained recognition within the F&B industry but have also played a vital role in the preservation and development of culinary culture, offering people new discoveries and experiences in the realm of gastronomy.
F&B RESOURCES ALLIANCE – FOUNDING PRESIDENT
WORLD HERITAGE GOURMET – FOUNDER
DISCOVER INTANGIBLE CULTURAL HERITAGE FOOD – FOUNDER
SHENZHEN PROMOTION ASSOCIATION OF QUALITY CONTROL & INSPECTION – DIRECTOR OF OVERSEAS AFAIRS DEVELOPMENT CENTER
BLACK PINEAPPLE (SHENZHEN) SMART IOT TECHNOLOGY CO., LTD – SMART KITCHEN OVERSEAS PROMOTION AMBASSADOR
PETORT CENTRE KITCHEN – BUSINESS DEVELOPMENT ADVISOR
OUR MISSION
Promote collaborative development in the food and beverage industry through the core values of "Triple Win and Five Altogether." We encourage collaboration between restaurant owners, suppliers, and our platform to achieve collective prosperity.
OUR VISION
Discovery of global intangible cultural heritage food and foster the development of culinary culture. We cast our gaze worldwide, committed to preserving and developing culinary culture, unearthing the unique charm of intangible culinary treasures.
OUR TEAM
CENTRAL COMMITTEE
PRESIDENT : DR.DILLON YEAP PHD
DEPUTY PRESIDENT : VISKY PANG
VICE PRESIDENT YAP : CHEE HWANG
SECRETARY : LIM WAH KOK
TREASURER : JACKY CHIN
COMMITTEE : BEN MANSION LOW | FELIX LAI | PEGGY YAP | DANNY MAN
Foodie Club
The Foodie Club is a professional platform that brings together market food bloggers, food enthusiats, and gastronomes.
Our mission is to uncover more culinary delights. Through rigorous evaluation and selection, only restaurants awarded the prestigious Malaysia’s TOP Tier distinction can ascend to the World TOP level, ultimately making their mark on the international stage.
ADVISOR TEAM
DIRECTOR TEAM
AMBASSADOR
GOURMET TRAVEL
ARTIST & ANGEL
MASTER CHEFT CLUB
FRA offers chefs a platform to shine by promoting Star chefs through culinary shows and linking them with culinary management institutes to foser culinary innovation and heritage preservation. We provide professional kitchen setup services, including utensils, equipment, and comprehensive solutions.
Through exchange and education in the Master Chef’s Club, we assist F&B operators in establishing high-quality kitchens for professional restaurant management. Additionally, we honor outstanding chefs with awards, recognizing their exceptional contributions.
To address the common issue of chef shortages in the F&B industry, we introduce retort technology in central kitchens to streamline operations, maintain quality, and facilitate rapid restaurant development. Moreover, our Master Chef’s Club integrates exceptional chefs through this platform to undertake menu R&D for restaurants, aiding them in solving new menu development challenges.
Connecting Industry
Association,
SMEs, and Governments
FRA collaborates with industry associations, leaders, and governments to provide enterprises with insights into emerging trends and opportunities while facilitating access to government support to foster capacity development and growth.
Inspiring Innovation, Enhancing Capabilities:
We strive to enhance productivity for our members and empower small and medium-sized enterprises to lead industry innovation, fostering competitive advantages. Through innovation, collaboration, and internationalization, we explore new opportunities.
GUIDING PRINCIPLES
Establish Asia as a premier international shopping destination for Asian global tourists.
Cultivate strong recognition of retail and franchise brands in the global market.
Foster Asian retail and franchise expansion in Asia and globally through partnerships with Asian allies.
Provide education and employment opportunities to impart knowledge and elevate quality of life.
BENEFITS FOR MEMBERS
Join FRA as a member and enjoy abundant benefits. Participate in seminars, conferences, workshops, and explore trade and investment opportunities, finding business partners.
Through our private board meetings, you can conduct company roadshows, attracting more investors and collaborators.
When encountering F&B challenges, tap into the collective wisdom of board members. Engage in regular exchanges with F&B experts, gaining industry insights and sharing experiences.
As an FRA member, we provide you with professional support and opportunities, propelling your restaurant business to new heights!
AWARD BENEFITS
Publication of Special Issue Historical Records
World TOP Heritage Gourmet Bood of Records will be published in a dictionary form, which mainly recorded the experience sharing of winners.
Honour Achievement Proof of Recognition
Trophy | Certificate | Souvenirs | Attend award dinner | Authorized use of official award logos
FRENCH CORDON BLEU
Origin of Le Cordons Bleus
In 1578, Henry III, King of France, founded “Holy Spirit Knights Mission”. These Royal Knights appointed by the King, without exception, wore a Le Cordons Bleus Cross.
They were chefs specifically selected to prepare sumptuous food for court celebrations in Royal kitchen. Since then, Le Cordons Bleus has become a symbol of culinary excellence.
The French dynasty’s national strenght under the rule of Louis XIV was strong. The king has a high pursue for gourmet food. He made efforts to cultivate the French cooks and actively run a national cooking contest. The winner was hired by court and granted Mof Cusinier, i.e., Le Cordon Bleu.
In 1949, La Commanderie des Cordons bleus de France was established. The Association adhered to Le Cordons bleus founder Louis XIV’s expectations of French cuisine, to promote the traditional food culture in France and gave recognition to skilled cooking professional practitioners.
Introduction to F&B Resources Alliance (FRA)
🍽 FRA is an organization dedicated to promoting collaboration and development in the food and beverage industry. We bring together restaurant owners, food companies, and various components of the food supply chain to establish a robust ecosystem, optimizing resources and fostering win-win cooperation.
Mission:
🤝 Our mission is to Promote collaborative development in the food and beverage industry through the core values of “Triple Win and Five Altogether.”
We encourage collaboration between restaurant owners, suppliers, and our platform to achieve collective prosperity.
Vision:
🌍 Our vision is to Discovery of global intangible cultural heritage food and foster the development of culinary culture.
We cast our gaze worldwide, committed to preserving and developing culinary culture, unearthing the unique charm of intangible culinary treasures.
Connecting Industry Associations, SMEs, and Governments:
🤝 FRA collaborates with industry associations, leaders, and governments to provide enterprises with insights into emerging trends and opportunities while facilitating access to government support to foster capacity development and growth.
*Inspiring Innovation, Enhancing Capabilities:
💡 We strive to enhance productivity for our members and empower small and medium-sized enterprises to lead industry innovation, fostering competitive advantages. Through innovation, collaboration, and internationalization, we explore new opportunities.
Guiding Principles:
✨ Establish Asia as a premier international shopping destination for Asian and global tourists.
✨ Cultivate strong recognition of retail and franchise brands in the global market.
✨ Foster Asian retail and franchise expansion in Asia and globally through partnerships with Asian allies.
✨ Provide education and employment opportunities to impart knowledge and elevate quality of life.
FRA’s Resources:
🌐 One F&B Ecosystem
🏢 Three Main Areas: Business Development, International Expansion, and Community Development
📚 Nine Key Blocks: Culture & Creativity, Brand & Public Relations, Marketing & Promotion, Media & Events, Education & Training, Management & Talent, Technology & Research, Government & International, Finance & Industry.
FRA Member Benefits:
enjoy abundant benefits
🎁 Join FRA as a member and enjoy abundant benefits. As an FRA member, we provide you with professional support and opportunities, propelling your restaurant business to new heights!
Trade & Investment Opportunity
Participate in seminars, explore trade and investment opportunities.
Finding Business Partners
Through business meetings, it will help you find the ideal business partner.
Company Roadshows
You can conduct company roadshows, attracting more investors and collaborators.
Meeting With F&B Expert
Engage in regular exchanges with F&B experts, gaining industry insights & experiences.
Foodie Club
Malaysia TOP Heritage Gourmet Award
What will you get if you are qualified?
What benefit can you get?
- Certificate
- Award Banner and Trophy
- Authorized logo door sticker
- A chance to attend the award ceremony
- Significant increase in popularity in a short period
- Receive honors that are certified
- Increase your business value and attract investors
- Get free traffic from reputable pages
- Get promoted by all major media
FRA Foodie Club
World TOP Heritage Gourmet Award
The World TOP Heritage Gourmet Award will be reviewed after it has been shortlisted for the Malaysia TOP Heritage Gourmet Award.
What will you get if you are qualified?
- Certificate
- Award Banner and Trophy
- Door Sticker
- A chance to attend the award ceremony
What benefit can you get?
- Significant increase in popularity in a short period
- Certified by an international jury panel
- Increase your business value and attract investors
- Publication in "The Book of Traditional Food Records" will bring 2Mil of flow
- Access to over 100 media interviews and publicity
- Winner's promotional video
- Awarded the World Chef Award *if there is a chef
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